AI is describing your brand. Is it getting it right?
Four engines are telling buyers what you do, who you're for, and whether you're worth considering — in words you didn't write and can't see. Crawlability shows you exactly what they're saying.
“Northwind is a workflow automation platform for mid-market ops teams, focused on cross-tool orchestration and audit-ready runs.”
“Northwind offers project management software for small businesses, with dashboards and simple task tracking.”
“Northwind builds workflow tools for operations teams. Known for integrations, though its analytics module is less developed.”
“Northwind is a Slack-based bot for standups and status updates, used by early-stage startups.”
Your positioning is being rewritten by machines.
You spent years on the messaging. The site says it precisely. The deck says it precisely. And then a buyer asks ChatGPT what you do — and gets a summary you've never seen, in words you'd never approve.
Sometimes it's close. Sometimes it puts you in the wrong category, misses your core offering, or describes a product you sunset two years ago. And nobody tells you.
Every word, on the record.
Brand description accuracy
How each engine describes what you do, who you serve, and where you fit. See it in their words, not yours.
Mention vs citation
An engine can name you without citing you — or cite a competitor while describing you. Both matter, and they're not the same.
Competitive framing
When AI compares you to competitors, what does it say? Who does it recommend, and why?
Stored evidence
Every response captured and versioned, so you can prove what was said and show it changed.
AI describes you from what it can find and trust.
Engines don't read your brand guidelines. They assemble a description from whatever they can access, understand, and trust — your site, third-party pages, stale reviews, outdated coverage. If your own content isn't legible and authoritative, they'll build the story from someone else's.
Unclear identity
If your content doesn't state plainly what you are and who you're for, engines will infer it — and infer it wrong.
Weak trust signals
If engines don't trust your content, they'll cite someone else's description of you instead of yours.
Stale sources outrank you
An old article can define your brand in an AI answer long after you've moved on.
Correct the record.
You can't edit an AI's answer. You can change what it reads, understands, and trusts — and watch the description change. Crawlability shows you which signals are driving the wrong story, gives you a prioritized plan to fix them, and tracks whether the answers actually improve.
You don't control the output. You control the inputs — and the inputs are measurable.