AI is recommending someone else. Find out who.
When a buyer asks AI about your category, a shortlist comes back. Crawlability shows you exactly who's on it, on which engines, and on which questions — and what it takes to replace them.
You don't lose these deals. You never enter them.
In search, losing is visible. You rank fourth, you see it, you know what it cost you. In AI, there is no fourth place. There's the answer — three names, maybe four — and everything else.
A competitor is being named to your buyers right now, in a conversation you'll never see, with no impression logged and no click lost. The first sign is a pipeline that quietly thins.
Four questions your SEO tools can't answer.
Who gets named instead of you
The exact brands AI recommends on the questions that matter in your category — engine by engine.
Where you're absent entirely
The buying-intent prompts where competitors appear and you simply don't. Your gap list.
Who gets cited, not just mentioned
An engine can name you but cite a competitor's page as its source. That's the competitor winning the trust, not just the mention.
Share of AI voice
Across the prompts in your category, how often do you appear versus each competitor? One number, tracked over time.
"Alternatives to [competitor]" is where switchers live.
Some of the highest-intent questions buyers ask AI are comparison and alternative queries. Someone typing "alternatives to [your competitor]" is actively looking to leave them — and being handed a shortlist.
If you're not on that shortlist, your competitor's unhappy customers are being routed to someone else entirely. It's the cheapest pipeline in your category, and most brands don't know the question is being asked.
A blended score hides the only thing you need to know.
ChatGPT might recommend you while Gemini names a competitor and Perplexity cites neither of you. Average those together and you get a number that tells you nothing and points to no action.
Different engines, different winners
Each engine draws on different sources and trusts different signals. Winning one does not mean winning the others.
Different fixes
Losing on Perplexity is usually a citation and sourcing problem. Losing on ChatGPT is often a comprehension and authority problem. Same symptom, different treatment.
Different buyers
Your buyers are not all using the same engine. Being invisible on one of the four is being invisible to a share of your market.
From absent to named.
Knowing a competitor is winning is only useful if you can do something about it. Crawlability turns the gap into an ordered plan — which prompts to target, which signals are weak, and what to ship first.
Baseline
Score your visibility and share of AI voice against named competitors, engine by engine.
Isolate the gaps
The prompts where they appear and you don't — ranked by impact, not just listed.
Fix the signals
A prioritized plan targeting the specific weaknesses costing you those answers.
Watch the shortlist change
Re-scan on a cadence. Track citations appearing on prompts where you were previously absent.
This is a trend, not a switch.
AI responses vary run to run, and engines update on their own schedules. A competitor won't disappear from an answer because you shipped a fix on Tuesday. What you'll see — measured across repeated scans — is your name appearing more often, on more prompts, across more engines. That's what winning looks like here.
Common questions
Do I need my competitor's permission to track them?
No. Crawlability measures public AI responses about brands — the same principle as any competitive intelligence tool. No access to their systems is required.
How many competitors can I track?
You choose which competitors to benchmark against. Most teams start with three to five direct rivals in their category.
How do you decide which prompts to measure?
We derive the buying-intent questions from what AI engines already say about your category — rather than guessing from a generic keyword list.
What if I'm winning on one engine and losing on another?
That's the normal case, and it's exactly why we report engine by engine. The fix for losing on Perplexity is usually different from the fix for losing on ChatGPT.
How quickly can I overtake a competitor?
There's no honest guarantee. Engines update on their own cadence, and responses vary. What we can show you is whether your presence is trending up, prompt by prompt, engine by engine.