Canadian buyers ask AI first. Are you the answer, or is a US brand?
Across Canadian SaaS, services, and local business, buyers open with a prompt to ChatGPT, Gemini, Claude, or Perplexity. Too often the answer names a larger US competitor. Crawlability shows you whether you're in it.
In Canada, the AI answer often has an American accent.
Global AI engines are trained largely on global — heavily US — content. For many Canadian categories, that means the brands an engine recognises and recommends skew American, even when strong Canadian players exist and serve the market better.
So a Canadian buyer asking for the best option in their category can be handed a US shortlist — with capable Canadian brands left out, not because they're weaker, but because they're less legible to the engine. That gap is measurable, and closing it is an advantage for whoever moves first.
The questions Canadian buyers are already asking AI.
Local provider selection
"Best [service] in [Canadian city]." "Top [category] providers Canada." The shortlist that starts a local enquiry — often defaulting to US names.
SaaS and software
"Best [category] tool for Canadian businesses." Canadian software buyers ask AI the same way everyone else does — and your category is being answered.
Comparison and alternatives
"[Brand A] vs [Brand B]." "Canadian alternative to [US brand]." High-intent queries where being the local option matters.
Trust and legitimacy
"Is [brand] reliable?" Canadian buyers verify with AI before they commit.
Why Canadian brands are unusually exposed.
The combination of a US-skewed training bias and a bilingual, regionally diverse market means strong Canadian brands can be genuinely invisible in AI answers where they should lead.
US brands get the default
When an engine doesn't strongly recognise Canadian players, it names the larger US brands it knows — even for Canada-specific queries.
"Canadian alternative to…" is unclaimed
One of the highest-intent local queries — buyers actively seeking a domestic option — and most Canadian brands never position for it.
Bilingual and regional nuance is invisible
English and French markets, and strong regional players, are exactly the nuance a global engine flattens unless your content makes it explicit.
What AI says about you, across four engines.
Visibility & presence
How often you're named when buyers ask about your category — engine by engine.
Competitive position
Which brands — Canadian or US — get recommended instead of you.
Description accuracy
How AI describes your brand, and whether it's right.
Cited sources
Which sources engines pull from to build the answer.
Simple to start, wherever you are in Canada.
A free plan to begin, four engines measured separately, and reporting you can act on or hand to a client. We measure public AI responses about your brand and don't require access to your systems. See our Privacy Policy for details.
Questions Canadian brands ask
Do AI engines favour US brands over Canadian ones?
Often, yes — global engines are trained on heavily US content, so they tend to recognise US brands more strongly. For many Canadian categories that's exactly the gap worth measuring and closing.
We rank well on Google in Canada. Isn't that enough?
Not on its own. AI engines decide differently from search — strong Canadian rankings don't guarantee you're named in an AI answer.
Does this handle both English and French?
AI visibility applies across the questions your buyers actually ask, in the language they ask them. We measure how you appear in the responses that matter for your market.
Which engines do you measure?
ChatGPT, Gemini, Claude, and Perplexity — each measured separately.
Do you need access to our site or data?
No. We measure public AI responses about your brand. See our Privacy Policy for details.